Tradewear. Smokewear. Street Culture. Forged Together.

We don’t follow the blueprint — we build our own grid.

BUILT STRANGE™ is for the grinders, the line climbers, the bold ones built to stand out without asking for attention. From steel to skyline, from high lines to late nights — every stitch carries grit, smoke, and soul.

⚡ For the Trades – Lineworkers, carpenters, electricians, and ironworkers: gear that hits as hard as your work ethic.

💨 For the Culture – The good herb–inspired lifestyle line that keeps it proud, loud, and unapologetically original.

🖤 For the Streets – Heavy graphics. High contrast. Built to turn heads, not fade in.

If they’ve ever said you’re a little different… good.

You’re exactly who we built this for.

🔷 Built Different. Strange by Nature.™

Scroll strange. Shop bold. Stay lifted.